Every day, I work with great passion and pleasure on optimizing online marketing campaigns for my clients and their customers.
The digital media never stands still and the social media channels are constantly changing as a result. I constantly delve into the latest developments to ensure that the target audience is always reached in the most effective way.
I regularly come across organizations that do not know how to shape their marketing on social media and how they work. During an inspiration session or social media workshop I map out the needs of the organization and give a glimpse into the world of social media.
After the strategy has been developed, it is time to produce social content. Based on the insights gained during the strategy phase, content is created that connects to the perception of the target group and encourages action.
After the strategy phase, it is time to shape the content calendar of the social channels. At Gaincom I create social posts for different channels. Together we look at which form of content best suits the target group, the objectives and the identity of the organization.
With support of my network I develop both textual and visual social posts. For a brand it is important to develop a recognizable visual style and tone-of-voice that suits the organization and the target group. I translate this style into various visual content forms, such as custom designed visuals, photos, videos and infographics.
By thoroughly analyzing the target group I can find what they find interesting. Based on this information, I develop relevant and interactive social posts that appeal to the community.
After the various social posts have been created, it is time to publish the content through the right channels and at the right time and to actively manage the community.
Lots of targeted targeting options.
Can be used in every phase of the customer journey.
Generate website visitors, conversions and brand awareness.
Always the right message at the right time.
Facebook is mainly used on mobile devices. On the Facebook newsfeed, you only have 1.7 seconds to stop someone from scrolling. On desktop this is 2.5 seconds. This means that we have to show every consumer a relevant ad at the right time in the customer journey. With a smart follow-up strategy, I only spend budget on the visitors who are interesting for your company.
With 4.3 million users in the Netherlands, where the 15-39 age group in particular is well represented, Instagram is an important part of the social advertising strategy.
Instagram offers very specific targeting capabilities and great ways to increase your brand awareness. Reach your target audience with visually filling advertisements.
Do you want to inspire your target audience, and drive traffic to your website and realize conversions? Instagram Shopping offers numerous options for e-commerce platforms. Together we set up a strong strategy so that we respond well to the customer journey of your target group.
Pinterest has integrated their ads to look exactly like normal pins, gathering more eyes to the ad and spreading the brand. Because of this, users are using Pinterest more and more to share their product or service. Over 61 percent of Pinterest users have made a purchase after seeing an advertisement on the platform.
When people browse Pinterest, they come across many pins and products. Pinterest is a platform for ideas and inspiration. In fact, 87 percent of pinners have purchased a product because of Pinterest.
Pinterest advertising services can help you connect with that person who is looking for a specific product. If you run an ad for a specific search, you can draw leads to your pin and get them interested in your product.
While advertising on Pinterest, you expose your business to people who like similar products you offer. It helps reachin these leads and connect with them. When they see your content, they can check out your products and follow your Pinterest page.
Setting up a social media campaign that focuses on an application or website can mean a lot for a brand. Not only in likes and traffic, but also in engagement, lead quality, lead generation and brand experience.
The right social apps ensure more growth, reach and engagement of a community on social media. I can help with creating applications that match the interests of the target group and that make maximum use of the viral effect of social media. Think of Facebook competitions and social games.
The social apps and websites that I make are responsive at all times. They adapt seamlessly to the screen of a mobile phone or tablet. I ensure that a website or application works perfectly on any device.
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